Jul 10, 2026

Ophena joins Trolle Group

A new chapter for Ophena and our mission to make riding safer

Gothenburg, Sweden – July 10, 2026

Ophena is proud to announce that the company has joined Trolle Group, marking an exciting new chapter in our mission to make equestrian sport safer through innovation.

Since Ophena was founded, our ambition has been to redefine rider safety without compromising performance, comfort or design. What began as an ambitious Swedish start-up has grown into a globally recognised premium brand trusted by thousands of riders around the world.

Joining Trolle Group provides Ophena with the long-term platform, industry expertise and resources needed to accelerate our growth while remaining true to the vision and values on which the company was built.

From Swedish start-up to international premium brand

Founded in Gothenburg, Sweden, by entrepreneurs Anton Fast and Simon Geldner, Ophena has developed patented magnetic safety stirrups that have redefined traditional stirrup design. Combining an open-sided safety design with an integrated magnetic system, Ophena’s products help reduce the risk of a rider becoming trapped during a fall while maintaining the performance, balance and aesthetics expected by riders at every level.

In just a few years, Ophena has grown from an ambitious Swedish start-up into a globally recognised premium brand.

Its patented technology has earned the trust of thousands of riders worldwide, including Olympic Gold Medalist Laura Kraut of the United States and Olympic Rider Pieter Devos of Belgium.

Ophena has also gained recognition far beyond the equestrian world.

In 2022, Ophena collaborated with the iconic French luxury fashion house Saint Laurent, launching a limited edition of its Magnetic Safety Stirrups designed by Anthony Vaccarello. The collection was sold exclusively through Saint Laurent Rive Droite in Paris and Los Angeles, as well as on YSL.com—highlighting Ophena’s unique ability to combine engineering, innovation and Scandinavian design with luxury craftsmanship.

A shared vision for the future

As Ophena entered its next stage of growth, finding the right long-term owner became about much more than the transaction itself. It was about finding a partner who understands the equestrian industry, shares our commitment to innovation and rider safety, and has the experience to continue building the brand internationally.

“When Simon and I founded Ophena, our ambition was to redefine rider safety without compromising performance or design. We have always believed that every rider deserves to feel confident, safe and stylish, and that philosophy has guided every product we have developed,” says Anton Fast, Co-founder of Ophena.""As Ophena entered its next stage of growth, finding the right owner became more important than simply finding a buyer. We wanted someone who truly understands the equestrian industry, shares our values and has the experience to continue building the brand internationally. We found exactly that in Trolle Group. It also means a great deal to us that Ophena remains in Scandinavian ownership. We are confident that Ulrich and his team will continue developing the company while staying true to the vision Simon and I created.”

Ulrich Trolle, Founder & CEO of Trolle Group, adds:

“Anton and Simon have built something truly remarkable. They didn’t just invent a product—they created a brand with a clear purpose, strong values and genuine international potential. We are honoured that they have entrusted Trolle Group with the responsibility of writing Ophena’s next chapter.”

Ophena will continue as an independent brand

For our customers, retailers and partners, it will remain business as usual. Ophena will continue to operate as an independent brand with its own identity, product development and market positioning.

As part of Trolle Group, we will benefit from expanded capabilities in sales, marketing, logistics, e-commerce and international business development while maintaining our commitment to innovation and premium product development.

Looking ahead

This marks an exciting new chapter for Ophena, but our purpose remains unchanged.

We will continue developing products that challenge conventional thinking, improve rider safety and combine Scandinavian design with world-class engineering.

Together with Trolle Group, we look forward to accelerating innovation, expanding into new markets and continuing to build products that riders trust for years to come.

Most importantly, we would like to thank our customers, retailers, ambassadors and riders around the world who have supported Ophena from the very beginning. Your trust has made this journey possible, and we are excited for what comes next.

About Ophena

Founded in Gothenburg, Sweden, Ophena develops premium equestrian safety products with a focus on innovation, Scandinavian design and rider protection.

The company is best known for its patented magnetic safety stirrups, Ophena S and Ophena S Pro, which combine an open-sided safety design with an integrated magnetic system and magnetic insoles to help reduce the risk of a rider becoming trapped during a fall - all without compromising performance, comfort or aesthetics.

About Trolle Group

Founded in Denmark more than 21 years ago, Trolle Group develops, owns and distributes premium equestrian brands with a strong focus on innovation, design, quality and rider safety.

With activities across Europe, North America, the Middle East and Asia, the Group’s ambition is to build some of the world’s strongest equestrian brands while helping shape a safer and more innovative future for the sport.

Today, Trolle Group includes:

· ⁠Trolle Company – One of the leading Nordic distributors of premium equestrian brands.

· Trolle Projects – The Group’s own Scandinavian premium apparel brand.

· ⁠Ophena – Swedish equestrian safety brand best known for its patented magnetic safety stirrups.