Privacy policy

Last updated: 6 September 2026

This Privacy Policy explains how Trolle Company A/S collects, uses, stores, and shares personal information when you visit, use, or make a purchase from www.ophena.com, ophena.de, ophena.fr, and related Ophena services (collectively, the “Site”).

1. Who is responsible for your personal information?

The data controller responsible for the processing described in this Privacy Policy is:

Trolle Company A/S
Gydevang 17
DK-3450 Allerød
Denmark
CVR/VAT no.: DK35811427
Email: legal@ophena.com

In this Privacy Policy, “Ophena”, “we”, “us”, and “our” refer to Trolle Company A/S.

2. Personal information we collect

The personal information we collect depends on how you interact with us.

Information you provide

We may collect information that you provide directly, including:

  • your name;

  • billing and shipping addresses;

  • email address;

  • telephone number;

  • company name and VAT number;

  • account login information;

  • order and transaction information;

  • product preferences and customisation instructions;

  • communications with customer service;

  • refund, return, complaint, and warranty information;

  • newsletter and marketing preferences;

  • reviews, photographs, comments, and other content you submit;

  • competition or promotion entries; and

  • information submitted through contact, quiz, retailer, or application forms.

When you make a payment, payment information is processed by the payment provider available at checkout. We generally do not receive or store complete payment-card details.

Information collected automatically

When you visit or use the Site, we and our service providers may automatically collect:

  • IP address;

  • browser type and version;

  • device type and operating system;

  • language and time-zone settings;

  • approximate location based on IP address;

  • cookie and similar technology identifiers;

  • pages and Products viewed;

  • searches and links selected;

  • referring website or advertisement;

  • shopping-cart activity;

  • checkout activity;

  • dates and times of visits; and

  • information about how you interact with the Site and our marketing.

Information from third parties

We may receive personal information from:

  • Shopify and other ecommerce providers;

  • payment providers;

  • shipping and fulfilment providers;

  • analytics and advertising partners;

  • customer-service and communications providers;

  • review and social-media platforms;

  • affiliate and referral partners;

  • fraud-prevention providers; and

  • retailers, distributors, or other business partners.

If you purchase an Ophena Product from an authorised retailer, that retailer may provide information needed to handle a warranty claim, safety matter, repair, or customer-service request.

3. How we use personal information

We use personal information for the following purposes.

Orders and contracts

We process personal information to:

  • process and fulfil orders;

  • collect and confirm payments;

  • arrange shipping and delivery;

  • provide invoices and order confirmations;

  • manage customer accounts;

  • process returns, refunds, repairs, and warranty claims;

  • provide requested customisation;

  • answer questions about Products and orders; and

  • perform our contractual obligations.

The legal basis is normally that processing is necessary to enter into or perform a contract with you.

Customer service

We use personal information to communicate with you, answer questions, provide product guidance, address complaints, and maintain records of customer-service cases.

The legal basis is performance of a contract or our legitimate interest in providing effective customer service and managing our customer relationships.

Legal and regulatory obligations

We process and retain information where necessary to:

  • maintain accounting and tax records;

  • issue legally required invoices;

  • respond to lawful requests from authorities;

  • comply with customs and import or export requirements;

  • handle product-safety matters and recalls;

  • establish, exercise, or defend legal claims; and

  • comply with other legal obligations.

The legal basis is compliance with a legal obligation or our legitimate interest in protecting our legal rights.

Security and fraud prevention

We use account, transaction, device, and technical information to protect the Site, customers, and our business against fraud, misuse, security threats, and unauthorised activity.

The legal basis is our legitimate interest in operating a secure business and protecting customers, except where applicable law requires consent.

Analytics and improvement

We may use information about visits, purchases, and interactions to:

  • understand how the Site is used;

  • improve navigation, content, and Products;

  • measure Site performance;

  • identify technical problems;

  • conduct internal reporting; and

  • measure the effectiveness of campaigns.

Where analytics use non-essential cookies or similar technologies, we rely on your consent where required by law. Otherwise, we rely on our legitimate interest in improving our services.

Marketing

If you subscribe to marketing, we may use your contact details and information about your interests and purchases to send news, Product information, offers, and other promotional communications.

We rely on your consent where required. In limited circumstances, we may market similar Products to existing customers where permitted by law and where an opt-out is provided.

You can unsubscribe at any time by using the link in a marketing message or contacting us at legal@ophena.com.

Personalised and targeted advertising

With your consent where required, we may use cookies, pixels, and similar technologies to measure advertising and display advertising based on your interactions with the Site.

Advertising partners may combine information from the Site with information they have collected through other websites or services.

You can change your preferences through the cookie settings available on the Site and through the privacy settings offered by the relevant advertising platform.

Reviews and user-generated content

If you submit a review, photograph, social-media post, or other content, we process the information to review, administer, and, where authorised, publish that content.

Published content may include the name, initials, country, Product information, or other details shown to you when you submit it.

4. Cookies and similar technologies

We use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

  • operate the Site and shopping cart;

  • remember your preferences;

  • keep accounts secure;

  • process checkout;

  • prevent fraud;

  • understand Site performance;

  • measure marketing; and

  • provide personalised advertising.

Some cookies are strictly necessary for the Site to function. Other cookies, including certain analytics and advertising cookies, are used with your consent where required.

You can accept, reject, or change your cookie choices through the cookie settings available on the Site. You can also control cookies through your browser, although blocking necessary cookies may prevent parts of the Site from working correctly.

More detailed information about the cookies currently used, their providers, purposes, and durations should be available through the Site’s cookie settings.

5. How we share personal information

We share personal information only where necessary for the purposes described in this Privacy Policy.

Recipients may include:

Shopify

Our online store is hosted by Shopify. Shopify processes information required to provide the ecommerce platform, checkout, security, payments, analytics, and related services.

You can read more in Shopify’s Consumer Privacy Policy.

Payment providers

Payment and fraud-prevention providers process transaction information when you select a payment method at checkout. Their processing may also be governed by their own privacy policies.

Shipping and fulfilment providers

We share names, addresses, telephone numbers, email addresses, order details, and customs information with warehouses, carriers, postal services, customs agents, and fulfilment providers where necessary to deliver an order.

Customer communications and marketing

We may use services such as Klaviyo to manage newsletters, customer communications, marketing preferences, and related analytics.

Customer service

We may use customer-service platforms such as Intercom to manage messages, enquiries, and support cases.

Analytics and advertising

Subject to your consent where required, information may be shared with analytics and advertising providers such as Google and Meta to measure Site activity, understand campaign performance, and provide advertising.

Reviews and referrals

We may use review, affiliate, and referral platforms, including services such as Stamped.io and UpPromote, to administer reviews, referrals, commissions, and related activities.

Forms and questionnaires

Information submitted through external forms or questionnaires may be processed by providers such as Typeform.

Business and professional service providers

We may share information with IT providers, hosting providers, accountants, auditors, insurers, banks, legal advisers, consultants, and other professional advisers where necessary.

Authorities and legal recipients

We may disclose information to courts, regulators, tax authorities, customs authorities, police, or other public authorities where required by law or necessary to protect our rights or the rights of others.

Business transfers

If all or part of our business is sold, merged, reorganised, or transferred, personal information may be disclosed to advisers, potential purchasers, and the receiving organisation, subject to appropriate confidentiality and data-protection requirements.

We do not disclose personal information to third parties for their independent marketing purposes without an appropriate legal basis.

6. International transfers

Some service providers may process personal information outside Denmark or the European Economic Area.

Where personal information is transferred to a country that has not been recognised as providing an adequate level of protection, we use an approved transfer mechanism where required. This may include the European Commission’s Standard Contractual Clauses and additional safeguards.

Information about relevant transfer safeguards may be requested by contacting legal@ophena.com.

7. How long we retain personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, tax, warranty, safety, and dispute-resolution requirements.

In particular:

  • accounting records and related order information are generally retained for the current financial year and a further five years, or longer where required by law;

  • account information is retained while the account remains active and for a reasonable period afterwards;

  • customer-service, return, and warranty records are retained for as long as necessary to manage the matter and any related legal claims;

  • marketing information is retained until consent is withdrawn, you unsubscribe, or the information is no longer required;

  • limited information may be kept on a suppression list to ensure that an unsubscribe request continues to be respected; and

  • cookie retention periods vary and should be shown in the Site’s cookie settings.

We may retain information for longer where reasonably necessary for a legal dispute, regulatory investigation, fraud prevention, or product-safety matter.

8. Your privacy rights

Depending on your location and applicable law, you may have the right to:

  • request access to your personal information;

  • receive a copy of certain personal information;

  • correct inaccurate or incomplete information;

  • request deletion of personal information;

  • restrict how personal information is processed;

  • object to processing based on legitimate interests;

  • object at any time to direct marketing;

  • withdraw consent at any time;

  • request transfer of information in a portable format; and

  • complain to a data-protection authority.

Withdrawal of consent does not affect processing that took place before consent was withdrawn.

These rights may be subject to legal limitations. For example, we may need to retain order information to comply with accounting or tax obligations.

To exercise your rights, contact us at legal@ophena.com. We may need to request additional information to confirm your identity before completing the request.

9. Automated decision-making

We may use automated systems to identify potentially fraudulent, suspicious, or high-risk transactions.

Where a decision produces legal or similarly significant effects and is based solely on automated processing, you may have the right to request human review, express your point of view, and contest the decision.

We do not otherwise intend to make decisions producing legal or similarly significant effects based solely on automated processing.

10. Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss, or misuse.

However, no method of electronic transmission or storage is completely secure. You are responsible for protecting your account credentials and should contact us if you believe that your account or information has been compromised.

11. Children

The Site is not directed at young children, and we do not knowingly collect personal information directly from children who are not legally able to provide it.

If you believe that a child has provided personal information without the necessary permission, please contact us at legal@ophena.com.

12. Third-party websites

The Site may contain links to websites or services operated by other organisations.

We are not responsible for the privacy practices of third-party websites. You should review their privacy information before providing personal information.

13. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our business, services, technology, or legal obligations.

The latest version will be published on the Site with an updated revision date. Where required, we will provide additional notice of material changes.

14. Contact and complaints

For questions about this Privacy Policy, our processing of personal information, or the exercise of your rights, contact:

Trolle Company A/S
Gydevang 17
DK-3450 Allerød
Denmark
CVR/VAT no.: DK35811427
Email: legal@ophena.com

You also have the right to submit a complaint to the Danish Data Protection Agency:

Datatilsynet
Carl Jacobsens Vej 35
DK-2500 Valby
Denmark
Website: www.datatilsynet.dk

We encourage you to contact us first so that we have an opportunity to address your concern.
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Ophena.com is owned and operated by Trolle Company A/S, Gydevang 17, DK-3450 Allerød, Denmark, CVR/VAT no. DK35811427. All purchases made through Ophena.com are made from Trolle Company A/S.